Cross-Cultural Intelligence

Zheng Xu Blog about Chinese New Year 2026

Beyond “Happy New Year”: The Year of the Horse Playbook for Business Relationships in 2026

The Western holidays are over. We are back at our desks in Europe. But if you work with China—or want to—your most important business opportunity of 2026 has not started yet. February 17, 2026, marks the Chinese New Year and the beginning of the Year of the Horse. For the next fifteen days, business in […]

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The German-Chinese Business Paradox: Why East Meets West Networking Creates Your Competitive Edge

Three days before the grand opening. I was part of the team organizing a major brand event for a German premium company in China. Everything had been planned meticulously – the venue, the guest list, the marketing materials, the technical setup. Typical German precision. Then, three days before the opening, the technical problem appeared. The

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